media civics lab:
Creating a micro-influencer-led campaign that is focused on supporting content creators that help fact-check information through content toolkits, access to experts, networking opportunities, and many others.
about the program
The rise of disinformation during the pandemic has played a crucial role in the outcomes of the Philippines’ 2022 elections. We have seen high volumes of troll accounts, exaggerated claims, false statements, out-of-context narratives, and many other issues.
One particular issue that was magnified during the campaign season is the rise of hyper-partisan micro-influencers and regional news outlets that wear the mask of traditional media institutions.
They pretend to be neutral, create a narrative that traditional journalism outfits are biased, and use troll accounts to affect the algorithm of social media channels and show their popular posts to communities that are gullible to receive this false information.
This calls for a micro-influencer-led campaign focused on supporting content creators that help fact-check information through content toolkits, access to experts, networking opportunities, and many others.
These micro-influencers should have a certain level of clout or influence within their communities as proven by their online presence and activities.
Through this approach, we can create a database of influencers and content creators that are supportive of critical thinking, responsible digital citizenship, and online etiquette.
What You Can Get
TIMELINE OF ACTIVITIES
4th Week November, 2022
Kickoff Session: Media Civics Lab Influencer Academy
1st Week December 2022-
2nd Week January, 2023
Media Civics Lab Influencer Academy: The Live Masterclass (4 weeks)
1st Week March, 2023
Influencers’ Bootcamp Day 1
4th Week March, 2023
Day 2 of the Bootcamp
Pak! Check Video Contest
June 23-24, 2023
1st Philippine Fact-Checking Summit